Crony Watches — Landing Page

Client: Crony Watches
Industry: Fashion Accessories
Project Type: Light-themed, Visually Rich Landing Page
Role: UI/UX Designer & Framer Developer
Location: Rajkot, Gujarat, India

Overview

Crony Watches is a Rajkot-based brand offering budget-friendly luxury watches. The objective was to create a landing page that feels premium and engaging, while remaining simple, approachable, and conversion-focused. The page needed to elevate the brand’s digital presence and compete visually with larger, national-level watch brands.

I handled the project end-to-end, from visual direction and UX decisions to final build and deployment using Framer.

1. Discover — Understanding the Problem

The challenge

The client needed a landing page that:

• Felt premium without being complex

• Clearly highlighted the product offering

• Guided users smoothly toward key actions

Key considerations

• Strong first impression

• Clear content hierarchy

• Simple navigation with minimal friction

• Visual appeal that supports trust and interest

2. Ideate — Exploring Concepts

Research & inspiration

I explored inspiration from the accessories and watch industry, particularly well-known national and global brands, to understand how they:

• Present products with confidence

• Use spacing, imagery, and typography

• Balance luxury aesthetics with clarity

Direction set

Based on this research, the design direction focused on:

• Clean, light-themed layouts

• Strong visual emphasis on the product

• Minimal distractions around key sections

The goal was to bring a national-brand level of UI polish to a locally rooted business.

3. Design — Bringing the Concept to Life

Design approach

Using Framer, I designed:

• A visually rich yet uncluttered landing page

• Sections that highlight the product clearly and confidently

• A smooth scroll experience that feels intentional and focused

Special attention was given to:

• Visual rhythm and spacing

• Typography that feels premium but readable

• Consistent styling to reinforce brand identity

4. Test & Refine — Usability & Iteration

Refinement focus

Refinement centred on:

• Improving content flow to keep users engaged

• Maintaining clarity despite strong visuals

Iterations included

• Adjusting layouts for better responsiveness

• Fine-tuning section spacing and alignment

• Simplifying elements that competed for attention

The aim was to keep the experience smooth, engaging, and conversion-friendly.

5. Delivery — Final Output

Final result

• A fully responsive, light-themed landing page

• Strong visual presence aligned with premium positioning

• Clear structure that supports engagement and conversion

The landing page is fully functional and has significantly improved the brand’s visual identity and online perception, helping Crony Watches present itself with confidence in a competitive space.

Key Takeaways

• Visual polish plays a major role in perceived product value

• Simplicity helps conversion-focused pages perform better

• Studying established brands can elevate local experiences

• Strong hierarchy keeps visually rich designs usable