Euro Pratik USA — Official Website

Client: Euro Pratik USA
Industry: Decorative Wall Panels & Laminates
Project Type: Light-themed Website with CMS-based Product Showcase
Role: UI/UX Designer & Framer Developer
Status: Design finalized, website official launch pending

Overview

Euro Pratik USA is a leading brand in the decorative wall panel and laminate industry, known for premium surfaces and finishes. The website needed to reflect this positioning through a clean, modern, and visually engaging experience, while also supporting a CMS-driven product showcase.

I handled the project end-to-end, from visual exploration and interaction design to building and deploying the website in Framer.

1. Discover — Understanding the Problem

The challenge

The client needed a professional website that could:

• Represent the brand’s premium product quality

• Showcase a wide range of laminates and wall panels

• Remain lightweight, intuitive, and easy to navigate

A key challenge was:

• Making product exploration engaging without overwhelming users

• Introducing 3D visual elements without hurting usability or performance

Core requirements

• Fully responsive layout

• CMS-based product structure

• Light-themed, elegant visual language

• Interactive elements that enhance, not distract

2. Ideate — Exploring Concepts

Visual direction

I explored inspiration from product-driven, architectural, and surface-design websites to understand how premium materials are showcased digitally.

Concept exploration focused on

• Clean layouts with generous spacing

• Subtle interactions that support exploration

• Visual storytelling that highlights material depth and texture

3D interaction ideation

A major part of this phase involved researching:

• Ways to integrate 3D elements meaningfully

• How motion and interaction could help users better understand the products

This led to the idea of using a rotating 3D laminate component as a core interaction element.

3. Design — Bringing the Concept to Life

Design execution

Using Framer, I designed:

• A light-themed interface with strong hierarchy

• Page layouts focused on product clarity and visual balance

• Reusable components to maintain consistency

3D component design

To enhance product exploration:

• A 3D rotating laminate component was designed for the homepage

• The same component was reused on the Resources page to preview laminate designs

• This ensured consistency while adding depth to the experience

Build & CMS setup

The website was built entirely in Framer, including:

• CMS structure for product listings

• Responsive behaviour across devices

• Smooth integration of interactive elements

4. Test & Refine — Usability & Iteration

Refinement focus

Refinement was centred around:

• Ensuring 3D elements felt intuitive and not distracting

• Maintaining smooth navigation alongside interactive visuals

• Improving content flow and readability

Iterations included

• Adjusting animation timing for smoother interaction

• Refining spacing and alignment around product sections

• Minor layout changes to improve overall balance

The goal was to keep the experience engaging yet calm, allowing users to explore products comfortably.

5. Delivery — Final Output

Current status

• Website design and build are largely complete

• The CMS-based product showcase is fully structured

• A few refinements are still in progress

The final version is expected to be published soon, once the remaining adjustments are completed.

Key Takeaways

• Interactive elements work best when tied to product understanding

• Reusable components improve consistency and scalability

• 3D visuals can enhance engagement when used with restraint

• Clean structure keeps visually rich experiences usable