YG Plywood — Official Landing Page

Client: YG Plywood
Industry: Plywood
Project Type: Light-themed, Visually Rich Landing Page
Role: UI/UX Designer & Framer Developer
Location: Rajkot, Gujarat, India

Overview

YG Plywood is a Rajkot-based plywood seller looking to strengthen their digital presence with a modern, visually engaging landing page. The goal was to move away from the typical, generic look seen across competitors’ websites and create a page that felt distinct, polished, and memorable, while remaining simple and easy to navigate.

I was responsible for the complete design and deployment of the landing page using Framer.

1. Discover — Understanding the Problem

The challenge

Most websites in the plywood industry tend to feel:

• Visually dated

• Structurally repetitive

• Focused only on information, not presentation

The client needed a landing page that:

• Looked professional and modern

• Immediately stood out from competitors

• Worked seamlessly across devices

Key considerations

• Creating strong visual appeal without clutter

• Maintaining clarity despite rich visuals

• Keeping the experience lightweight and easy to navigate

2. Ideate — Exploring Concepts

Research & inspiration

I explored multiple websites within the plywood and materials industry and noticed a common pattern—most lacked strong visual identity and UI refinement.

Direction set

Based on this insight, I decided to:

• Prioritize visual hierarchy and layout polish

• Use clean typography and balanced spacing

• Introduce subtle design elements that elevate the overall feel

The intent was to add a layer of UI charm that is often missing in this space, without overcomplicating the page.

3. Design — Bringing the Concept to Life

Design approach

Using Framer, I designed:

• A clean, light-themed layout that feels open and modern

• Visually engaging sections that highlight the brand effectively

• Clear content flow to guide users naturally down the page

Special attention was given to:

• Section spacing and rhythm

• Visual balance between text and imagery

• Consistent styling to create a cohesive experience

4. Test & Refine — Usability & Iteration

Refinement focus

Refinement was focused on:

• Ensuring the landing page felt smooth and easy to scroll

• Improving clarity and readability across sections

• Fine-tuning visual elements so they enhanced, not distracted

Iterations included

• Adjusting layouts for better responsiveness

• Refining typography sizes and spacing

• Simplifying elements that felt visually heavy

The goal was to keep the experience visually rich yet effortless.

5. Delivery — Final Output

Final result

• A fully responsive, light-themed landing page

• Strong visual presence that differentiates the brand

• Clean structure with engaging design elements

The landing page is fully functional and has significantly improved YG Plywood’s brand perception and digital presence, helping the business present itself more confidently online.

Key Takeaways

• Visual refinement can strongly differentiate even simple landing pages

• Small UI details contribute heavily to perceived quality

• Simplicity and visual richness can coexist when balanced well

• Strong first impressions matter, especially for local businesses